RuHH means “the soul” in Persian. Just like the purity of the soul that is not bound by time, we dream of the purity and timelessness of art.
OUR AESTHETIC :
we believe that less is more. It means more space and time for more beautiful, handcrafted experiences – most of which are envisioned and handcrafted at our U.S studio. We’re passionate about creating timeless sustainable designs as also curating weaves that speak of the art and craft handed down through generations.
OUR ETHOS :
We are about everything created with deft fingers - completely handcrafted and unique, whether it’s jewelry or woven wonders. My association with different corners of the globe deeply influenced my design sensibility – my travels, India where I grew up, and the U.S., my home where I now live. Jewelry that is a manifestation of my sketches and thoughts showcase the magnetism of designs of the bygone era rooted in Asian tradition on one hand, and on the other, clean lines and geometric construction with the occasional surprise of asymmetry. We bring forth the best of both our Asian pasts and our American present – the result being that of elegance, classic with a hint of modern and edgy elements.